Lakshita, a prominent brand in ethnic and fusion wear, is accelerating its expansion across India’s fashion scene with a goal to reach 100 Exclusive Brand Outlets (EBOs) by the end of FY 2024-25. This expansion strengthens Lakshita’s presence in the Northern region while introducing its unique blend of tradition and contemporary style to a broader and more diverse customer base across new regions. It marks a comprehensive transformation for the brand, from product innovation and category expansion to an enhanced customer experience across every touchpoint.
“At Lakshita, this expansion represents a leap forward. We’re not only adding stores but redefining our brand through innovation and inclusivity, staying true to our heritage,” says Sachin Kharbanda, Co-founder and Managing Director of Lakshita. “Our mission is to create a legacy that connects with empowered women, offering a balance of tradition and trend that speaks to all generations. Each aspect of our brand—store experience, product variety, and customer service—reflects our dedication to excellence.”
Looking ahead, Lakshita plans to intensify its focus on new regions, aiming to have 150 stores by FY 2025-26 and double its revenue by FY 2027-28. This growth is driven by major investments in new store openings, talent acquisition, and technology to deliver a top-tier customer experience, according to Munish Kumar, Lakshita’s COO. Additionally, customer trends show a shift from traditional suit sets to modern tunics and bottoms, allowing women to feel both confident and sophisticated while preserving a sense of modesty.
Lakshita’s expansion underscores its vision to lead the fashion industry with a commitment to innovation, quality, and customer satisfaction, setting new standards for fashion excellence and empowering women along the way.
