Jaipur, (Rajasthan), [India], November 15, 2024: In an era dominated by fast fashion and mass-produced clothing, Jaipur-based fashion entrepreneur Shikha Chaudhry is bringing a new dimension to Indian fashion with her brand, Amoree Luxe. Emphasizing mindful creation and sustainable style, Shikha’s vision reimagines each garment as an emblem of timeless craftsmanship rather than fleeting trends.
At Amoree Luxe, every piece is crafted by hand, emphasizing an artful approach that contrasts sharply with today’s automated fashion industry. “From detailed suit sets to flowy kaftans in collections like Farisha and Bougainvillea, each piece is created with love and meticulous care,” Shikha shares, emphasizing the rarity of handmade work in a mechanized world.
The brand’s hallmark lies in its exquisite zardozi embroidery, where artisans transform fabric into wearable art, radiating subtle luxury. Embracing the concept of dopamine dressing, Amoree’s collections, such as Cotton Corals and Bandhani, are thoughtfully curated to uplift mood and foster emotional well-being through color therapy. Rich magentas bring confidence, while calm blues inspire tranquility, allowing wearers to express both style and joy.
Amoree Luxe is equally dedicated to body positivity, offering inclusive silhouettes that flatter every body type. Their Indo-Western and contemporary designs celebrate the diversity of Indian beauty, fostering a community of women who feel confident and comfortable in their clothing.
Sustainability is at the core of Amoree Luxe, as the brand uses indigenous textiles and collaborates with local artisans, preserving traditional methods while reducing environmental impact. Each collection exemplifies slow fashion, where quality and ethical production take precedence over mass output.
Modern Indian women find in Amoree Luxe a brand that resonates with their dynamic lifestyles. Seamlessly blending day-to-night and corporate-to-celebratory wear, the collections reflect a fusion of traditional artistry and contemporary design, making Amoree Luxe a pioneer in conscious Indian fashion.
